There are four new rules home sellers need to follow if they want a successful sale in today’s market.
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Selling a home has changed so much over the last few years that there are four new rules that you need to keep in mind:
1. Price it right from the start. Some sellers think they should list their home at a higher price and come down later if they need to. However, that strategy won’t work in today’s market, as the market itself drives prices up on its own. So, sit down with your listing specialist and look at comparable prices to get the correct price right off the bat.
2. Make sure that your listing agent has a ramped up marketing strategy. We hire a professional photographer to showcase your house. We are also very active on social media platforms like Facebook, Instagram, and even Snapchat. We create videos for your property and we go door knocking for your open houses. We also make sure that your neighbors know about the property so that they can pick their own neighbors.
3. Staging your home is a must! Our listing agents are coached on how to properly stage your house. If you want to splurge a little bit, we also have professional stagers that will come out and guide you through the whole process.
4. Have a strategy for multiple offers. Our listing specialist will go over this in more detail in our next video, but it’s important to have a plan in place.
If you have any questions about these four rules or about selling your home, just give us a call or send us an email. We would be happy to help you!